Job Description

 

  • Work closely with Products and Marketing teams and support base generation for the different promos / campaigns of the bank
  • Create an overall marketing and non-marketing calendar to monitor schedule and ensure timely sendouts.
  • Do campaign base sizing with waterfall of base drop-offs prior launch of each promo/campaign.
  • Do analysis on campaign performance and metrics during the actual campaign to be reported to the stakeholders.
  • Generate a post-campaign report and analysis to apply learnings in the next campaigns.
  • Support end-to-end process on promo fulfillments - from eligible base generation to crediting of incentives or sending the base to the end user.
  • Support to investigate promo-related complaints.
  • Performs other related functions that may be assigned from time to time

Qualification

  • Strong communication skills
  • Data Driven
  • Creative and out-of-the-box thinker
  • Proficient in using MS Office particularly MS Excel
  • Writing simple to complex queries using SQL is an advantage

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