Provide analytical insights on product, business, customers, campaign and new business initiatives for the entire Malaysian Consumer Bank (CB).
Co-ordinate with the product team to formulate marketing plans and strategies based on the key gaps or opportunities identified for effective strategic, tactical decision making.
Manage a country team responsible for customer segmentation, targeting, behavioral modeling and profitability analysis, as well as improving analytical process capabilities.
Provide leadership in country to promote analytics driven decision making processes across multiple segment/product portfolios.
Design and implement all country analytics solutions to achieve business design requirements, deliver on time to schedule and generate leads to protect and grow country income in line with CB Profit & Loss (P&L) country targets.
Design and inculcate multi-factor campaign designs which include the ability to test responses to variations on product bundles, pricing, risk, creative and channel.
Drive a continuous improvement culture and roadmap aligned to the Business Strategy in pursuit of achieving world-class analytics capabilities. This is to enable Analytics to be dynamically driven, product actionable business insights and continuously generate sales leads for business revenue growth opportunities.
Build new and existing teams within Decision Management with innovative, solution focused, frictionless change behaviors. At the same time actively engage on the Group Customer Analytics team to design, build and implement new tools and data systems into the country analytics processes.
Develop and implement world class customer scoring techniques, propensity modeling, campaign targeting analytics and other methodologies based on previous industry experiences.
Manage end-to-end Decision Management value chain from
Lead, develop and execute an integrated, end state vision for analytics and programs to achieve organizational transformation.
Champion development and Business Data Analytics and use of Data Science in the Business.
Co-ordinate and Champion Regional DM collaboration through best practice sharing and modeling capability development in the Region.
Participate actively as member of the Group Data Governance Committee as Data Owner for the Consumer Bank.
10+ years of experience managing Analytics large teams