Job Description

  •  Executes the strategy and implementation and optimization of digital marketing campaigns through key platforms such as but not limited to: a) For Paid Media: Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, AppsFlyer b) For Owned & Earned Media: Facebook Business Manager, Corporate website CMS, App and Play Stores 
  • Performs tracking, monitoring and analyzing the performance of digital channels and providing recommendations to stakeholders for optimization. 
  • Leads in-house and partner vendor research initiatives (needs assessment, brand health, concept test, etc) 
  • Runs analytics to develop and implement marketing ROI program to identify both leading and lagging indicators to track the success of campaign launches 
  • Performs the analysis of customer acquisition costs, return on ad spend, benchmarking and how these are crucial to the bank 
  • Prepares research brief, works with the research partner on the research sampling, methodology and questionnaire or does all of internal research 
  • Analyses top line results or final results of internal research

Qualification

  • At least 5 years working experience in digital marketing or performance marketing; whether through digital advertising agency, media agency, fintech, banking, retail or FMCG.
  • Has a working knowledge of digital campaign development, implementation and analysis 
  • Skilled in data interpretation and analysis 
  • Can formulate research objectives and design 
  • Background in data analysis and CRM 
  • Stakeholder Management skills
  • Analytical acumen - correlational analysis etc.
  • Data storytelling

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