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CIMB’s One Shot at Love Campaign is awarded Marketing and Brand Initiative of the Year

CIMB Bank Philippines’ “One Shot at Love” campaign has been recognized as the Marketing and Brand Initiative of the Year by Asian Banking & Finance. The video delivered 12.9 million combined views at 50,000 shares. After one month, the official brand launch increased CIMB Bank’s average cash-in by 57% and tripled within three months.

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