Campaigns Officer

Job Description

• Work closely with Products and Marketing teams and support base generation for the different promos / campaigns of the bank
• Create an overall marketing and non-marketing calendar to monitor schedule and ensure timely sendouts.
• Do campaign base sizing with waterfall of base drop-offs prior launch of each promo/campaign.
  
• Do analysis on campaign performance and metrics during the actual campaign to be reported to the stakeholders.
• Generate a post-campaign report and analysis to apply learnings in the next campaigns.
• Support end-to-end process on promo fulfillments - from eligible base generation to crediting of incentives or sending the base to the end user.
• Support to investigate promo-related complaints.
• Performs other related functions that may be assigned from time to time

Qualification

• Strong communication skills
• Data Driven
• Creative and out-of-the-box thinker
• Proficient in using MS Office particularly MS Excel
• Writing simple to complex queries using SQL is an advantage