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PH

CIMB Bank PH taps MoEngage for digital customer engagement

By leveraging advanced data analytics and personalization tools, CIMB Bank Philippines is able to grow their personal loans and deposits 500% to 600% in just the past 10 months. With MoEngage, the bank’s superior customer engagement program paved the way for its month-on-month email open rates at 105 index vs industry average.

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