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PH

CIMB wins Marketing and Brand Initiative of the Year for campaign

CIMB Bank Philippines’ “One Shot at Love” campaign has been recognized as Marketing and Brand Initiative of the Year by Asian Banking & Finance. The video delivered 12.9 million combined views at 50,000 shares. After one month, the official brand launch increased CIMB Bank’s average cash-in by 57 percent and tripled in three months.

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