CIMB launches first-ever Pinoy Mavericks Awards, honoring inspiring stories of overcoming adversity

CIMB Bank Philippines, the most awarded digital-only commercial bank in the country, recently launched the first-ever CIMB Pinoy Mavericks Awards, which aims to honor inspiring stories of triumph after travails, while also promoting financial inclusion and social responsibility. 

“We believe in celebrating the triumphs of everyday people who have overcome challenges and adversities to achieve extraordinary results and are exemplary contributors to their own communities,” said CIMB Bank PH CEO Vijay Manoharan. 

“Through the Pinoy Mavericks Awards, we hope to inspire, empower, and ignite the spark within more of our fellow Pinoys to overcome their perceived limitations, make an impact to their communities, and truly pursue their purpose with the help of CIMB Bank,” he shared. “This is very much in line with our mission as a Bank in the Philippines that is a pioneer in driving financial inclusion and digital banking. Our mission is to impact and improve the lives of our customers through our products and services and give them easy access to saving and borrowing to meet their financial needs.”

For the inaugural run of the Pinoy Mavericks Awards, CIMB has chosen individuals who will be sharing their own unique stories of overcoming adversity and their journey of facing these challenges head-on. Their stories span a wide range of challenges experienced by many, such as financial adversity, physical disability, and loss of assets or loved ones, among others.

“When we first came to the Philippines, we were a small player amid long-established banking giants in the country,” said D’Artagnan Aguilar, Chief Marketing Officer of CIMB Bank Philippines. "Like David facing Goliath, we forged our own path to get to where we are now, the trusted partner of 8 million customers in just five years. This is the spirit of being a maverick we hope to impart with others so that they will be empowered to live their life purpose.”

The winners of the first Pinoy Mavericks Awards will receive a cash prize, half of which will be donated to a charity or cause of their choice to continue the spirit of giving back to the community. The pioneering nominees of the Pinoy Mavericks Awards will be announced soon.

To know more about the Pinoy Mavericks Awards, visit cimbbank.com.ph/pinoymavericksawards or watch the unveiling here: https://youtu.be/pZWHLcczV7A?si=ptK8IJ59L4rd4O3j